On February 9, the voters of the Canton of Zurich will decide on the JUSO tax initiative. Its approach is relatively simple: if the highest incomes are subject to a higher tax burden, the lower and middle incomes can be relieved. However, simple calculations often do not add up.

Communicators is leading the campaign against the JUSO tax initiative on behalf of the Zurich business associations. This would turn the proven tax system in the canton of Zurich upside down. An assumption would become a daring experiment.

The Zurich business associations are relying on Communicators to implement the campaign, thanks to its many years of experience and expertise in campaigning. We have a broad range of expertise and know the recipes for a successful campaign.